WE ARE A STRATEGIC AND CREATIVE CONSULTANCY HELPING AMBITIOUS AUSTRALIAN BRANDS BUILD THE FOUNDATIONS TO LAUNCH IN THE UNITED STATES.
The U.S. market holds enormous opportunity for Australian businesses but crossing an ocean comes with cultural, commercial and operational challenges.
WE HELP BRANDS WHO ARE ready to make bold moves and thrive in A rapidly shifting geopolitical and BUSINESS environment.
FRACTIONAL CMO: Executive-level leadership on the ground in the US and Aus; offering senior strategic planning and direction without the cost or complexity of a full-time hire.
MARKET INTELLIGENCE: Deep cultural and consumer insight grounded in research, trends and real-time understanding of an increasingly diverse and complex US landscape.
BRAND STRATEGY & DESIGN: Adaptation and evolution of your visual identity, messaging and brand systems to ensure relevance, resonance and credibility in the US market.
GO-TO-MARKET STRATEGY: End-to-end planning to shape how your brand enters, grows and competes in the US; from positioning and audience targeting to channel strategy and launch sequencing.
CONTENT CREATION: In-market creative capabilities with producers, photographers, videographers and creators who can develop culturally aligned, high-velocity content.
VENDOR ECOSYSTEMS: A trusted network of US-based partners spanning strategy, creative, PR, media planning, production, operations, real estate and immigration; to activate and scale your presence efficiently.
LATEST THINKING
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![Desk with a model NASA space shuttle on top, and a black office chair to the right, against a white wall.]()
US LAUNCH 101
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![Entrance gate of the Los Angeles Memorial Coliseum illuminated with pink and purple lights, displaying the text 'LA 2028' and the date 'October 28, 2022'.]()
LA28 FOR AUSSIE BRANDS
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![Stylized kangaroo illustration above the word Australia on a green background.]()
brand Australia
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![Open book on a dark surface, black background, black and white photo with a focus on the pages, creating an abstract symmetrical shape.]()
C-P blackbook: essential links
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![A woman with long dark hair wearing sunglasses smiling outdoors with cars and trees in the background, sunlight shining behind her.]()
US HISPANIC MARKETING
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![A Sony camera, two pairs of eyeglasses, a boarding pass, a passport, and a receipt on a wooden surface.]()
IMMIGRATION & VISAS
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new world order: the pacific rim
